Overview

HDF is a modern furniture and timber solutions brand delivering quality craftsmanship with style. The brand identity needed to reflect durability, trust, and timeless aesthetics across both digital and physical platforms.

Research: The logo concept combines bold lettering with a symbolic roof design, instantly conveying structure, protection, and home. Clean geometry and measured spacing ensure visual balance, while the monochrome palette enhances elegance and versatility—perfect for packaging, labels, and architectural branding tools.